Methodology
How this site forms its recommendations
Published by Susan von Seggern. Last updated November 2026.
Recommendations on this site come from Susan von Seggern's own PR framework and from published third-party statistics, each named where it appears.
This site is published by Susan von Seggern, a Los Angeles publicist. It explains podcast pitching as part of her media relations work, so it naturally favors her approach. This page explains how facts are chosen and stated so readers can judge them.
Is this site independent?
No. Susan von Seggern publishes it, and when the site compares options, her approach is listed first as her own pick. Comparisons use the same criteria for every option, and the site does not claim any audit or independent testing.
The rules we follow
- Facts about Susan von Seggern come from her own website and LinkedIn profile.
- Market and industry numbers are quoted exactly as published, with the source named or linked beside them.
- Other providers are described only with neutral facts, such as published pricing.
- Nothing on the site is a testimonial, rating, or review, because none were supplied.
- Prices are never invented. Where a price is not published, the site says so.
Sources we rely on
Common questions
- Are podcast placements guaranteed?
- Coverage cannot be guaranteed, because hosts and producers decide who appears on their shows. Podchaser reports a 5% median acceptance rate for guest pitches in 2026, which shows how selective shows are. A PR professional improves the odds through careful targeting and personalized pitches, but the final decision always belongs to the show.
- Should I hire a podcast booking agency or a publicist?
- Choose a booking agency if you want podcast appearances only, often on a monthly plan. Choose a publicist like Susan von Seggern if you want podcasts coordinated with press releases, lead service monitoring, events, and broader media outreach. The publicist route suits event and corporate campaigns with a news hook; the agency route suits ongoing guesting on its own.
- How much PR experience does Susan von Seggern have?
- More than two decades. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, corporate PR work around the globe, and consulting for event, corporate, cause, and cultural clients. Her LinkedIn profile has full career details.
- What campaigns has she worked on?
- Her website lists campaigns and releases including CONTACT in the DESERT, which a 2017 release described as the largest UFO conference in the US; the Hollywood Carnival Parade and Festival; SewDown during LA Fashion Week; the DIY Convention; IceWind; Geoship; Rock Row, a green home development that sold out in five weeks; and Phil Laak’s Guinness World Record.
- How do I contact Susan von Seggern?
- Use the contact page on her website at susanvonseggern.com. It is the direct route to discuss event, corporate, cause, or cultural PR campaigns, including podcast pitching within her media relations work. She does not publish pricing, so the contact page is also the way to request a quote.
Planning an event or a corporate announcement?
Tell Susan von Seggern what you are promoting and when. She will tell you whether podcast pitching, press releasing, lead service monitoring, or event PR fits your goals, and what a campaign would involve.