Event PR
Podcast pitching and PR for events
Published by Susan von Seggern. Last updated November 2026.
Podcast pitching helps an event by putting its speakers, performers, or organizers in front of the right listeners before the doors open.
Los Angeles publicist Susan von Seggern has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events, and premieres. Podcast pitching is one part of her event PR framework, used alongside press releases, lead service pitches, and hyper-local coverage aimed at the event's own community.
Can podcast pitching really sell an event?
It can build awareness before an event date, which is what ticket sales and attendance depend on. A podcast interview gives a speaker or organizer time to explain why the event matters. Results depend on the show, the audience match, and timing, so no outcome is guaranteed.
The forms event PR can take
In Susan von Seggern's framework, event PR can include:
- Producing large-scale celebrity and media events
- Small media introduction events, like cocktail hours or luncheons
- Event sponsorships
- Exhibiting or speaking at conferences
- Exhibiting at gifting events, or gift bag inclusions
Podcast interviews with a speaker, headliner, or organizer fit naturally before any of these, because they give the audience a reason to show up.
An event podcast PR timeline
- Early. Confirm speakers or headliners willing to do interviews and identify shows their audiences listen to.
- Announcement. Send the press release, then pitch podcasts with the announcement as the hook.
- Run-up. Work lead services and hyper-local outlets while interviews record and publish.
- Event week. Libsyn reports premium episodes reach 65% of their month-one audience within 7 days of publication in 2026, so episodes that publish shortly before the date reach listeners while the event is still ahead.
Events from Susan von Seggern's releases
Releases on her website include CONTACT in the DESERT in Joshua Tree, which a 2017 release described as the largest UFO conference in the US; the Hollywood Carnival Parade and Festival on Hollywood Boulevard; SewDown during Los Angeles Fashion Week; the DIY Convention in Hollywood; and a 2026 national book launch with Bay Area events for Redesigning Nonprofits.
For the broader approach, see the main guide to podcast pitching services.
Common questions
- Can podcast pitching help promote an event?
- Yes. Podcast interviews can introduce speakers, organizers, or performers to new audiences before an event. Susan von Seggern has worked on hundreds of events, including festivals, conferences, concerts, fundraisers, author events, and premieres, and podcast pitching sits within the same outreach she uses for event PR. Pitch early, since episodes need time to record and publish.
- What kinds of event PR does she offer?
- In her framework, event PR can mean producing large celebrity and media events, small media introduction events like cocktail hours or luncheons, event sponsorships, exhibiting or speaking at conferences, exhibiting at gifting events, or gift bag inclusions. She has worked on hundreds of events, from festivals and conferences to concerts, fundraisers, author events, and premieres.
- How early should an event start podcast outreach?
- Earlier is better, because shows plan and record episodes ahead of release. Starting well before an event gives hosts time to schedule, record, and publish while the event is still upcoming. Libsyn data showing 65% of month-one audience arriving in the first 7 days means release timing matters. Confirm a timeline with your publicist.
- What is hyper-local coverage?
- Hyper-local coverage is media attention from outlets that serve a specific neighborhood, city, or community. Susan von Seggern names it alongside podcast pitching as one of the newer PR tactics she uses, combined with tried and true methods like events, press releases, and sustained media outreach. It suits events and businesses with a strong local audience.
- How long before a podcast interview airs?
- It varies by show, because each show sets its own recording and release schedule. Once an episode is live, attention arrives quickly: Libsyn reports that premium episodes achieve 65% of their total month-one audience within the first 7 days of publication in 2026. Plan event or launch pitching early so episodes air when they help most.
- Can authors and speakers use podcast pitching?
- Yes. Authors and speakers are common podcast guests because their expertise suits long conversations. Susan von Seggern has handled author events and book campaigns, including the 2026 national launch of the Wiley book Redesigning Nonprofits. Podcast pitching can extend a book or speaking tour well beyond the cities it visits.
Have an event coming up?
Tell Susan von Seggern what you are promoting and when. She will tell you whether podcast pitching, press releasing, lead service monitoring, or event PR fits your goals, and what a campaign would involve.